Wet face with warm water to soften the beard.
Use a grape-sized amount and lather for at least 20 seconds creating a rich & creamy lather.

Brush & Bowl: Wet brush with hot water and swirl the cream around in a bowl to activate a rich & creamy lather.
Brush on Face: Distribute cream onto wet brush or directly onto face, then work brush onto face in circular motion.

Rinse with cold water.

Tips
Best to shave during or after a hot shower. Shave with the grain. For a closer shave, re-lather & shave lightly across or against the grain.